Victorias Secret and Womens Sexuality In-store Essay

Victorias Secret and Womens Sexuality In-store - Essay ExampleWhile essentialism states that men and women be inherently contrasting and that womens different physical form make them suitable for certain functions, constructivism counters this by claiming that sexuality arises start of the beliefs and attitudes governing religion and culture (Houston). Although the biological differences between the genders are present, social constructivism has a great post to play in how women are perceived as sex objects as suggested by Victorias Secrets enjoyment of space. This perception is reflected in the companys store picture and layout. The design teams rejection of the conventional candy box color scheme of strike hard and gold colorise was based on the premise that the companys dominant color (pink) was being over utilize. The use of the pink theme across its store is dominant which reasserts the stereotypical association of this color with women. Nevertheless, the need to tone p op the pink color is apparent by the use of black and cream colors with the use of flashing pink lighting in-store displays. Therefore, the overwhelming use of the pink color has been made subtle by the use of black and cream colors. This is not because the company attempts to divulge from its primary market of women. The color scheme has been change to include black and cream to make the already pink merchandise pop out. sexual practice SOCIALIZATION suggests how humans learn appropriate behavior with respect to their gender (Shaw and Lee). This follows that women are expected to go for their physical beauty to remain acceptable in society. Womens worth in society is often reflected in how beautiful they are perceived by society, unlike men whose worth does not count on on their beauty (Shaw and Lee). This is often referred to as DOUBLE STANDARDS. This concept has been used by Victorias Secret which uses glamorous images of women throughout its store so that women feel they w ill look like those consider images after wearing those products. A small fraction of women who are physically attractive are used throughout in-store photography which reflects the stereotypical belief that a womans worth is through her system and attractiveness. This is linked to the OBJECTIFICATION of women whereby their bodies are considered separate from the context (Shaw and Lee). This, in turn, is closely tied to the fragmentation of women when their bodies are set-apart from their personalities and are thought to represent the woman. The way in which specific body parts are highlighted in the photography reflects how the woman as a whole is discarded and how women are considered as objects that can be touched, ogled or even bought. The focus on specific parts such as breasts and other genital organs in these ads is reflective of the SURGERIES including VAGINAL SURGERIES that women undergo in the name of beauty. Only younger models are used in stores which suggest that as women grow old they lose their sexuality and beauty and can, therefore, be discarded.